Purple Style Labs (PSL)

Purple Style Labs endeavours to build the biggest Luxury Fashion House in India comprising of designer platforms like Pernia's Pop-Up Shop. Bringing together truly exceptional houses, with an online and offline presence, Purple Style Labs is creating your favourite destinations to discover Indian designer wear in truly unique settings. With the idea of selling a lifestyle and not simply a product, we aspire to create a platform that gives our customers a memorable shopping experience and foster the growth of Indian brands and designers. Exclusivity & creativity trumps all, hence we strive to give you niche brands that have the potential to transform your wardrobes!

Bombay Shirt Company

Launched in 2012, Bombay Shirt Company is India’s first online custom-made shirt brand. We blend the heritage of classic tailoring & silhouettes, with the most modern fabrics & unique, contemporary designs. Our made-to-measure shirts are crafted to fit you & only you. You are unique - your clothes should be made just for you. In addition to our high-quality custom-made shirts, we also offer tailor-made blazers & pants and ready-made shirts, jeans, chinos and t-shirts. You can shop with us at any of our stores across 11 cities in India, or online through our website (www.bombayshirts.com) or mobile app.

Suta

Suta is the most humble product we meet and live with every day. It means thread. Su- Sujata and Ta- Taniya were elated when they discovered the magic of the syllables in their names. It feels that it’s meant to be. Silly childhood game of selling bags made out of handkerchief suddenly started looking like a signal. Su and Ta always had a special liking for the countless and varied forms of art and culture across India. Even after spending many years in the corporate world, their passion never abated. Thus in 2016, fighting many odds, Suta was born. The brand SUTA is a fresh design house that centers on creating a range of attire with a blend of tradition and contemporaneity. Suta’s crafted inspirations pay attention to details and the designs add elegance, boldness and grace. SUTA or thread, the basis of the brand's inspiration is a reminder of the craft traditions of India. Like a pure creation that begins with a needle and thread, SUTA offers novelty each time it is experienced. Suta is the maker of simple and humble designs using our very own and known fabrics to make our souls sing with joy. Artisans from all around the country create raw and uninhibited designs using their ancestral weaving processes. Suta talks to tradition and weaves its own creation. We salute their craftsmanship and are thankful to them for keeping this art alive. Suta products are just a token of representation of the innumerous souls who have touched the fabric. We aspire to keep the undying spirit of artistry alive. Suta celebrates raw threads, traditional boldness and uninterrupted simplicity!

FREAKINS

Mumbai-based Freakins is India’s own fastest growing Denim Wear brand that strongly believes in being bold and comfortable. Freakins was started by Shaan Shah and Puneet Sehgal in 2021. Freakins boldly experiments in designs and materials and a singular thought echoes the brand philosophy - “Dare to experiment.” Repurposing the staples made the brand enter the market with a new take on the iconic “Denim” for women. The brand aims to provide a constant variety in fashion and therefore releases new apparel every week. A Gen-Z focussed brand; the company has over 35+ categories with over 800 styles. All styles are meticulously designed and manufactured in-house, and products are sold through direct-to-consumer channels and marketplaces. Freakins was established with the mission of providing the finest denim wear for women in India. Puneet Sehgal and Shaan Shah bring in a fresh breath of young talent that understands the GenZ consumer. With a fashion-forward approach to keep the brand relevant to the consumer, Freakins have over 1500+ styles, featuring trendy fits, washes and rips that cater to diverse body types, preferences, and occasions, enabling women in dressing fashionably while maintaining a level of comfort. The brand strives to ensure that each garment becomes an extension of one’s personality. Freakins is sold through both D2C channels and marketplaces.

Homecentre

Retail2Etail