Sudhanshu Soumyan
Brand Strategy Consultant
About
90% of startups/new businesses in India fail within 5 years.
Why?
Keep reading to find out...
The top two factors for their failure are:
1) Lack of true innovation (77%)
2) Running out of funds (38%)
These are closely followed by the following factors related to how a Business strategy is translated into Brand strategy:
3) Inadequate Sales and Marketing 22%: This further includes:
a) Poor marketing strategies and customer acquisition.
b) Bad market research leading to either overestimating market need and potential OR bad
Market-to-product fit.
4) Failure to Adapt (10%): When market dynamics change, new approaches must be adapted. This includes a shift in target markets and /or target customer
This (points 3 and 4 ) is where my company comes in.
Based on strong research and data, we do the following:
1) Present the case of a good/bad/ugly translation of your business goals, strategy to Brand Strategy
2) Present and implement Brand Strategy 2.0 - Change in Brand Strategy based on markets/positioning/pricing/product/delivery
3) Brand Development: We build your brand based on the above.
- Ideas: We present the ideas to make this shift
- Communication strategy: Brand and PR communication
- Brand Identity
- Creative: for both paid and organic - including Creative Designs and Content-
Digital and Social Media, Print, Outdoor, TV, Radio, Articles/blogs, and Events/webinars
4) Keep listening to customers and improving the brand
5) Marketing Automation: We also understand that a lot of companies require Marketing automation.
We add this to the mix as well.
To learn more about what we can do for you, please check our LinkedIn page (Brandroid Consultancy) and our Website: https://www.brandroid-consultancy.in .
WhatsApp or Call me on +91 8595385436
or
Book your FREE call with us here: https://forms.gle/kJgd8ykNmLXkpfZ99
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Personal Email
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Local Location
South Delhi, Delhi, India
Website
https://www.brandroid-consultancy.in/
Industry
Marketing & Advertising
Designation
Brand Strategy Consultant
Birthday
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