Mansi Mehta
Founder, ACityGirl
About
New industries and different roles have always fascinated me, so my 20+year professional graph spans across multiple industries -TV, Entertainment, Luxury Retail, FMCG & Advertising. From mastering the media space at NDTV, anchoring entertainment and news shows, to marketing International luxury brands, both roles were instrumental in developing corporate, business, marketing & PR capabilities. From Strategy & Leadership, to Communications & PR, from New Business Development to Content, I have proven my competence in handling end-to-end initiatives across ATL/BTL/PR/Online Marketing Plan while driving Strategic Alliances, Public Relations and Luxury Events. Completing S4Capital’s merger with WhiteBalance was one of the highlights of 2020, which helped me hone my business strategy skills and setting up of subsidiary companies.
I enjoy expanding business in new markets & creating content strategies for clients and currently work as a consultant to brands looking to expand locally and globally.
HIGHLIGHTS
20+ years’ of experience in expansion of luxury brands in India and leading PR & Marketing across Media, Retail and Advertising.
VP/Founding team at leading creative agency WhiteBalance, led and negotiated $14M M&A deal with Sir Martin Sorrell's new age digital agency S4Capital.
Positioned Jimmy Choo, Bottega Veneta, Paul Smith, Etro and Armani brands for India expansion and drove their growth in a nascent market.
Forged brand partnerships with luxury and creative companies to tap right audience
Worked with global teams in US, Europe and Asia across various functions.
Delivered marketing strategy & roadmaps for brands to increase market share.
Contact Information
Professional Email
****@****.com
Personal Email
****@****.com
Work Phone
(***) ***-***
Mobile
(***) ***-***
Local Location
South Delhi, Delhi, India
Website
http://www.thecitygirls.com
Industry
Advertising Services
Designation
Founder, ACityGirl
Birthday
-
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