Lerin Zacharia
Marketing Director
About
Marcom Professional with over 25 years of International experience (India, Middle East, South East Asia) across different facets of Marketing covering - Brand Building, Communication Development, Product Marketing, Media Planning & Buying, Digital Marketing and Social Media. Experienced in multi-cultural environments across geographies and effectively building and leading cross-functional teams.
Over the course of the last decade, I have become a ‘Brand and Digital Media’ specialist working across Telecom(Devices), Auto, FMCG, Airlines, Fashion, Banking and Insurance segments, both as a client and an agency.
Proven capability of launching and re-positioning global brands, managing cross-functional teams, and building products through customer life cycle management.
Deep expertise in consumer insights, strategic and innovative communication, driving campaigns to maximize their ROMI (Return on Marketing Investment)
Specialities: Marketing covering the following aspects of Brand Planning and Management, Identity development, Media Planning, Marketing Communication, Digital Strategy and Social Media Marketing, Market Research, Consumer Insight, Product Management, Advertising, Corporate Communication, Loyalty and CRM.
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See full contact details in OrionContact Information
Professional Email
****@****.com
Personal Email
zac****@gmail.com
Work Phone
+91 (983) 374*****
Mobile
+91 (983) 374*****
Local Location
Mumbai, Maharashtra, India
HQ Location
vikhroli (west), mumbai, maharashtra, india
Industry
Automotive
Designation
Marketing Director
Birthday
June 18
Yokohama-ATG (Y-ATG) is a global leader in the design, development, manufacturing and marketing of commercial tires for a diverse range of applications which include agriculture, forestry, construction, industrial, earthmoving, mining, and port operations. With an extensive portfolio of well established brands such as Alliance, Galaxy and Primex, Y-ATG provides customers the highest quality tires, the lowest cost of ownership and the utmost convenience. The diverse range of offerings from Y- ATG comprises over 3500 SKUs, ensuring that customers can find the ideal tires to meet their unique requirements for both aftermarket replacements and OEM solutions. With a robust distribution network, Y-ATG ensures timely distribution and service support in more than 120 countries globally.
HQ Location
vikhroli (west), mumbai, maharashtra, india
Industry
manufacturing
Employees
2299
Specialties
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