Sumit Wani
Director - Risk & Compliance IT Service Management Lead at hsbc
investment banking
Pune, Maharashtra, India
Hazem EL Taha
Senior Vice President, Group Marketing Technology | International Wealth Premier Banking
About
Strategic and visionary Martech leader with 18+ years of experience driving digital transformation, data strategy, and personalization across B2B and B2C organizations.
Currently leading global Martech strategy at HSBC, enabling 20+ markets through enterprise Martech programs that deliver commercial impact and elevate customer experiences.
Proven track record in launching 1st-party data frameworks, implementing advanced tracking and taxonomy systems, deploying Gen AI for scalable content, and steering CDP adoption for precision targeting. Strong cross-functional collaborator with CRM, Sales, and Data teams to improve omni-channel engagement and customer acquisition efficiency.
Recognized industry speaker and thought leader on personalisation, data ethics, and customer trust.
My recent focus includes:
• Rolling out a unified mobile tracking & taxonomy system to improve campaign measurement across paid and organic media
• Launching our 1st-party data playbook and new CDP, significantly improving segmentation, targeting, and personalisation strategy
• Deploying Gen AI solutions to power scalable content production, reduce cost, and accelerate time-to-market
• Leading the Marketing Preferences Blueprint, improving contactability rates and customer control over how they receive sales & marketing materials
• Partnering across CRM and Sales to drive omni-channel experience and improve acquisition efficiency
• Managing a team of Martech Managers, driving enablement across regions through toolkits, workshops, best-in-class training content, and SteerCo governance
I regularly speak at global, EMEA, and UK conferences on topics including first-party data, personalisation, customer trust, and ethical data use—helping shape the next chapter of data-driven marketing.
Contact Information
Professional Email
haz****@hsbc.com
Personal Email
****@****.com
Work Phone
(***) ***-***
Mobile
(***) ***-***
Global Leadership
Stakeholder & C-Suite Collaboration
Customer Experience (CX) Management
AI-Powered Personalization
ROI Optimization & Budget Management
Data-Driven Marketing & Analytics
Digital Transformation Leadership
Marketing Technology (MarTech) Strategy
Digital Transformation
Data Ethics
Strategic Planning
Change Management
Analytical Skills
Customer Acquisition
Marketing Research
Local Location
London, England, United Kingdom
HQ Location
london, united kingdom
Industry
Financial Services
Designation
Senior Vice President, Group Marketing Technology | International Wealth Premier Banking
Birthday
September 30
Opening up a world of opportunity for our customers, investors, ourselves and the planet.
We're a financial services organisation that serves more than 40 million customers, ranging from individual savers and investors to some of the world’s biggest companies and governments. Our network covers 58 countries and territories, and we’re here to use our unique expertise, capabilities, breadth and perspectives to open up a world of opportunity for our customers.
HSBC is listed on the London, Hong Kong, New York, and Bermuda stock exchanges.
To view our social media terms and conditions please visit the following webpage: http://www.hsbc.com/social-TandCs
HQ Location
london, united kingdom
Industry
financial services
Employees
197923
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