Amrita Ganguly
Senior Brand Manager
About
Ms. Amrita Ganguly
Senior Brand Manager | Dream Bake Pvt. Ltd. (Brand: Winkies)
Dynamic and results-oriented marketing professional with extensive experience in Brand Management and driving growth for established consumer brands. Currently serving as Senior Brand Manager for Winkies, a leading brand under Dream Bake Pvt. Ltd., with a proven track record in launching successful campaigns, developing innovative products, and managing multi-channel marketing initiatives.
Core Responsibilities:
Brand Management: Oversee end-to-end brand strategy to enhance market presence and drive consumer engagement.
Budget Management: Plan and allocate marketing budgets efficiently to maximize ROI and achieve organizational objectives.
New Product Development: Spearhead product innovation, from concept to launch, ensuring alignment with market trends and consumer needs.
Media Planning: Strategize and execute media plans across traditional and digital platforms to optimize reach and engagement.
Digital Marketing: Manage digital campaigns, including social media, SEO/SEM, and performance marketing, to strengthen online brand visibility.
Market Research: Conduct and analyze consumer insights to inform strategy, identify growth opportunities, and evaluate market dynamics.
Contact Information
Professional Email
****@****.com
Personal Email
****@****.com
Work Phone
(***) ***-***
Mobile
(***) ***-***
Local Location
Kolkata, West Bengal, India
Industry
Baked Goods Manufacturing
Designation
Senior Brand Manager
Birthday
December 27
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