Shelly Beach Motorcycle Club

Motorbikes aren't for the fainthearted and neither are we. Membership to our club is open to brands who understand that courage is no longer a creative luxury, but is a business imperative in a world full of noise. We believe that it is only through courageous acts that brands can overcome consumer apathy and create truly effective advertising. We fight for these brands, with our club creed designed to empower both our people and our partners to create inspired outcomes built on courageous brand platforms and ideas. We stand by it fiercely. ‘Fear is a reaction. Courage is a decision.'

Anomaly Research and Analytics

Born out of IPG's media agencies, Anomaly is a boutique research and analytics unit specialising in the media and advertising sector. Servicing a wide range of clients, both big and small, we work to extract insights from customer, media, market, economic and research data and intertwine sources to deliver more holistic answers to our clients' problems. Offering a wide range of research and analytical solutions from in-depth face to face interviews to research panel development and management, customer behavioural segmentation to market mix modelling and attribution modelling. With the increasing need to deliver real-time, actionable insights to client desktops, data visualisation is also an increasingly important part of our service solution.

LemmaDOOH

Lemma Technologies and AdSparc have formed a Joint Venture for ANZ and the US/CA markets to bring a purpose built programmatic DOOH technology that truly is automated from end to end. Lemma was founded by some of the pioneering core technology team that built PubMatic a decade ago. They are pioneering the DOOH programmatic space in APAC and already have over 25K screens live across 4 countries. AdSparc and Sparcmedia were the first pioneers in APAC into the Ad exchange space in 2008. Partnering with Lemma Technologies AdSparc brings a wealth of experience working with advertisers and publishers in the programmatic ecosystem globally and will focus on bringing the programmatic opportunity to DOOH screen holders, networks and agencies in ANZ and in the US. Our offering: True Programmatic + Audience measurement for DOOH via beacon technology (Wifi and Bluetooth). Digital screens and advertisers connected to central cloud based Lemma. IAB compliant protocol – Connected to programmatic advertising ecosystem. Beacons collect Audience data using IoT technologies - Big Data back-end processes data and creates Audience segments - can then be re-targeted via standard display, mobile, app etc. Lemma's DOOH Media can be directly bought through standard platforms like DV360, AppNexus, MediaMath, PubMatic and Rubicon project or via the Lemma DSP. A true ad exchange - both buy side (DOOH + all other media - CTV, desktop/Mobile/App) and supply side (DOOH screens only). Full white labeling options. In the news: Lemma powered the APAC's first Programmatic campaign for DOOH through Google DV360: https://www.thedrum.com/news/2019/01/09/sbi-life-insurance-invests-programmatic-ooh-bridge-online-and-offline-india Rubicon and Lemma partnership: https://www.adobomagazine.com/global-news/brand-business-rubicon-project-partners-with-aircast-and-lemma-technologies-to-deliver-premium-digital-out-of-home-campaigns/

Savvy Branding

Savvy Branding offers real digital and social media strategies for small and medium businesses. Our goal is to empower our customers to achieve digital and business growth through brand analysis and tailored progression plans. Our Founder, Imogen Callister is our lead brand and digital marketing specialist. She has over a decades worth of experience in media. A highly regarded speaker for digital profiling and growth, she will offer you proven tips and structure to help you accelerate your brand online

The Brand Ninja