Founded in 2014, tmall global (www.tmall.hk) is the dedicated channel for cross-border e-commerce by the alibaba group. tmall global provides a premium shopping experience for the increasingly sophisticated chinese consumers who are in search of top-quality branded products. tmall global allows brands and retailers without offices in China to build virtual storefronts and ship products into china from their home countries. Today there are more than 29 000 brands from