The Diamond Do Brand was established in 2012 as an expansion of the Diamond Do Salon & Boutique concept. Business Owner and Master Cosmetologist Mercedes Diamond has always had a passion for uplifting people and seeing the beauty in all individuals. As a Master Cosmetologist who studied at the Aveda Institute in Atlanta, GA, she decided to follow her dreams of owning a salon and boutique. She relocated to her hometown of Buffalo, NY, where she built her Diamond Do Salon and Boutique, which has transformed into The Diamond Do Brand's Headquarters. Mercedes Diamond grew her salon by offering the untangle service of empowering her clients. She truly believes that all individuals posses an inner Diamond, which they should let shine for all to see! She also educates and encourages her Diamonds to enhance themselves by taking care of their temple externally as well as internally. The Diamond Do Brand represents the Lifestyle and Mindset that your temple is precious, rare and valuable and you should treat it as such. We created the apparel as a way to express this belief for all to see. Our team's goal is to not only make Diamond Do a brand, but a Movement for people's mindset and lifestyle. We have developed a website as a one stop shop to allow our Diamonds to purchase their beauty essentials. The Apparel, Jewelry, Hair Care products, Extensions and Accessories we sell are tangible items, that allow you to display; you are a Diamond and you DO treat yourself as such!