NSP was born in 2001 from the vision of Bruce Hansen, a life-long allround waterman. While working in Maui as a custom surfboard builder Bruce had an epiphany for producing affordable, versatile, durable and great performing surfboards. Bruce correctly realized there were everyday surfers that needed an affordable board that performed in Hawaii, yet they didn't require "custom" or specialized competition or extreme surf boards. His dream was a utilitarian surfboard that could ride in the back of the pick-up truck to the beach, be left in the sun all-day or loaned to a friend without fear of damage - of course it had to surf good enough to give to his long-time surfing buddies, neighbors and friends and save face. The quest began, so Bruce summoned friends working for a leading composites manufacturer with the goal to create a light, highly durable surf board at highly competitive prices. Working together they introduced a new epoxy technology that would go on to revolutionize the industry and quite possibly recreational surfing. Week-end and occasional surfers were no longer subject to the ill-performing "foamies" or relegated to the used board market. NSP began selling in Hawaii and Australia in 2002 with immediate success making surfing more accessible. In 2007 NSP was one of the first brands to produce SUPs based on the brand's original concept of performance and value. Today NSP has become one of the world's largest brands in recreational surfing and stand-up paddleboards, introducing new participants, young and old, who in turn have introduced their friends and family to the joy and freedom of the sport and brand. Over 16 years hundreds of thousands of boards have passed, yet our core values haven't changed. NSP remains true to the original vision of the great performing, affordable, durable surf or paddleboard that allows everyone to surf.