oveja negra latam

havas guatemala

house dentsu

Entropia Global

Brand marketing has become a bit of a pain in the society over the last few decades. It regularly intrudes on people’s lives, it wastes people’s time by being mostly irrelevant, it often exaggerates things till it feels shallow and plastic, and it can be boring, quite often. To add to that, the advent of deep data and marketing technology has caused massive chaos and complexity in the ecosystem. Marketing lives at the cusp of business and people – the most powerful insights and ideas, can be fragile and elusive. However Complexity can kill this very soul of marketing. At the least it can take focus away from what truly matters. Brands must enhance human happiness. So must data and technology. In the age of anticipatory data, Creative prototyping and curative technology, there is a historic opportunity for marketing to be different. Entropia hopes to chance upon ways we can do that – with consistency, scale and of course - simplicity. We hope to bring to the play an agile, hybrid and ecosystem approach, which is native to the digital age – made in future. In the process we hope to break a few norms, and call a spade a spade, even if at the risk of being wrong. Welcome to Entropia. Made in Future. Join the conversation at info@entropia.com.

Cheil Centrade

Centrade Cheil is one of the leading independent communication agencies and the licensed operator of Cheil for Romania, Bulgaria, Hungary, Serbia, Croatia, Slovenia, Montenegro, Bosnia and Herzegovina, Macedonia, and Albania with the HUB located in Bucharest, Romania. Centrade, which is owned by the Florescu family, has over 20 years been associated with a number of large multinational groups, the most known being the Saatchi & Saatchi network. Our mission is to build strong brands through ideas that will bring value to partners, clients and employees. Our goal is to become evangelists of purposeful communication using technology, innovation & data and motivate brands to make the shift from traditional one-way-message to an efficient dialogue. ”We say about ourselves that we make things happen and proven this through action not words for clients including: Raiffeisen Bank, Rompetrol, P&G, Enel, Sensiblu, Visa, Mondelez, Toyota, Chio, Dr. Oetker, Hochland, Tuborg. Our services integrate a wide range of expertizes – including communication strategy, brand communication, digital and mobile, customer engagement, shopper marketing, PR – these services all combine in order to provide the best communication solution for client’s business challenge.” Radu Florescu, CEO Centrade.