Digitata Insights : MeMe Platform
Digitata Insights, a division of Digitata Limited, knows when some 89 million different mobile users have their eyes on the screen… In fact, we know who, when and where. There is a massive overload of content that consumers can choose from today. It is fair to say that the vast majority of this will not attract the audiences required. Relevant, usable and creative content is critical in attracting the right audiences to your marketing messages. "The medium has become the message", as Marshall McLuhan said many years ago. When wrapped with meaningful content, we know that audiences are more likely to engage in and take-up the accompanying advertising. This is made more personal for subscribers, when communicated via their own personal phone devices. Meme-Mobile is a premium advertising channel that offers a unique customer interfacing experience for your brand. Unlike many media types, this delivers a singular opportunity for your brand to get the market results you require. MeMe Mobile offers an innovative premier media channel and advertising solution that presents advertisers’ customized brand marketing messages to mobile subscribers on their mobile telephone devices; targeting the consumer based on certain demographic, location and other value criteria, triggered by either the start or end of voice calls. The Meme Mobile Media Channel offers a unique interactive customer experience platform and portal. The platform allows the subscriber to interact with the content delivered, which could be content of interest, marketing messages, or even interactive gamification, while at the same time carrying out database compilation for profiling purposes. Not only is MeMe Mobile a world class premium media channel carrier, with specifically designed content for individual regions, all supplied in partnership with Kagiso Digital Media, news leader in Africa, but MeMe also enables marketers to reach more people, across more markets, than with any other medium.
