dma institute is a technology platform that enables marketers and brands to evaluate the performance and effectiveness of their digital advertising essentially by connecting online marketing with double-opted-in individuals (eu privacy) providing insights and analytics data focusing on factors such as whether the target group has seen the ads (viewability in the target audience) and/or whether the ads are attributed to conversion (viewability in conversion). These insights and data analytics are often ingested from a programmatic perspective by trading desks and platforms