The company is headquartered in Stockholm, Sweden, and is the creator of award-winning magmito, the world's first user-generated mobile content creation service. it was founded as a mobile gaming service which offered free games from publishers subsidized by unobtrusive advertising and in april 2009 evolved into the burgeoning mobile app software space with the launch of magmito. it has enabled anyone to create custom content and deliver high-quality mobile apps with universal reach.