The Institute of Design at the Slovak University of Technology in Bratislava recognizes the strategic potential of the transfer of academic know-how to practice and to define effective mechanism for commercialization and economic monetization of most of the ideas born in the university and enable these ideas to contribute to the development of the local entrepreneurship environment. the institute provides consulting in the field of integrated product development industrial design and multimedia presentation. Thanks to the recently established Product Development Research Center, the institute is able to not only design but also manufacture and