Dundee City Centre's partnership organisation. As a group, our prime objective is promoting economic development in Dundee City Centre. Our aim is to achieve this through partnership. Business, education and public sector working together to transform our city, turning fresh ideas into positive change. Above all, we believe our City Centre is truly at the heart of our city. Beating to the pulse of our biomedical, technological and creative industries and enriched by our diverse retail offering. It celebrates our rich, historic past and welcomes our creative, contemporary future. We have a strong and exciting vision for our City Centre. Bold, innovative, creative and forward thinking. Our overall goals are to:   grow Dundee'sreputation as one of Scotland's leading shopping destinations   strengthen its position as a significant tourism and visitor centre and retail location    develop its image and perception   collaborate with other organisations to increase employment opportunities within the City    maximise a partnership approach