In a time of miracles for customer engagement, with a dizzying range of disjointed loyalty schemes from countless brands, the majority of customers now rarely earn enough points with any one brand to put them to good use. at the beginning of 2015, the team set out to create a new global loyalty ecosystem to help customers and brands alike discover the elusive customer loyalty that had become lost among less frequent customers. brands in turn benefit from the insights of a larger network and the tools needed to enable better experiences