BluPay - Customer engagement for Retail
It all started in 2014, we used to be you - business leaders and marketers frustrated by the lack of accountability and collaboration in customer communication, data, payments, technology, marketing and sales.
We saw changing customer behaviour and brands wondering how to listen to what customers were saying, and squander big budgets at marketing campaigns with no tangible way to measure their effectiveness along the end-to-end customer journey. We saw how brands were not utilising the latest technology innovations to optimise processes and create significant impact at the make or break moments of truth. We realised the old model would not work, so we decided to build a new one. In our world, all parts of an organisation are responsible to their ROI (Return on Investment) and ROE (Return on Expectation).
BluPay sees customer experience as a strategy in action, focused on outcomes. We help our clients envision a better future and get there successfully. We help them leverage the power of customer and employee experience to generate innovative solutions that affect real transformation.
What we're about
• ACCOUNTABLE - We focus on factors that make a difference to our clients and their end customers and how to establish loyalty and relationships and measure up in delivering these.
• CURIOSITY - We constantly innovate and remain current through a mindset that challenges the status quo.
• EMPATHY – We are committed to putting our clients and their customers at the very centre of our thinking.
• INITIATIVE - We stay ahead of client needs in the dynamic landscape and co-create the solution with their teams who are in the best position to assess and implement new ideas.
• RESPECT - We value the abilities of our people, their values, skills, qualities and achievements to satisfy our clients with innovative solutions.
Our Team
We are a mix of brand-building technologists, designers, data crunchers, payment specialists, industry subject matter experts, and marketers who approach our work with curiosity and candour, who align our offering to our client's Customer and Employee Experience goals and who pride ourselves on working with responsibility and integrity. We are Team BluPay.
