Create unique animated videos that capture the attention of your social media audience and drive more traffic to your website Why video? video is the most effective way to attract and keep a reader’s attention. your fans and friends are 27 times more likely to watch video than view any other type of content. video increases your chances of being seen in newsfeeds. video increases conversion. animation is different from the other cookie cutter content in people’s newsfeeds. people are more likely to share a video post than any other type of