The core business of bluecham is to build new solutions to develop greater knowledge and understanding to protect the planet. are therefore very attentive to scientific traceability of knowledge, the integration of community expertise and the empowerment of decision-makers through access to results. the success of the already installed platforms is clear indication that simplicity is the key to truly effective use. The high-tech innovations provided would be of no benefit if they were not cost-effective for the client. The new cloud business models provide a solution to this challenge and deliver real value added for the