b2c (brand 2 consumer) is a pioneering independent marketing and distribution company with a focus on premium international liquor brands. b2c was launched in March 2015 as a fully independent company working closely with world-leading premium brands across all international liquor categories, including premium beer cider spirits and wine categories. b2c is unique for independent liquor distributors in the south african context in that it services international premium liquor brands at scale to the premium market in both main and formal markets and strengthens this with strong