novela international pte ltd

Inspired by the Spanish word for “Novel”, NOVELA is built on the belief that true beauty is not just about outward appearances but encompasses elegance, intelligence and knowledge derived from books. Much like the quill featured on the logo, NOVELA aims to empower consumers with smart beauty tools and a delightful selection of products to enhance one’s beauty inside out.  The consumer retail affiliate of Henatenn Holdings, NOVELA is Singapore’s first-and-only homegrown beauty retailer that has assembled beauty brands worldwide to form a “one-stop-shop” beauty solution. NOVELA’s systematic analysis of the latest emerging trends, coupled with its ability to source for up-and-coming brands, instantly enables it to deliver a global range of authentic products catering to consumer needs. Its innovative membership-based retail concept has over 300,000 users, and continues to grow in tandem with its constantly increasing line-up of products to meet the evolving needs of consumers. As part of NOVELA’s target, new outlets at Novena Square, Waterway Point and Bugis Junction will open in Q3 2021, to establish 15 concept stores islandwide. With expansion plans for Malaysia, Indonesia and Thailand, its strategy will include continuously acquiring niche brands and cult classics worldwide for the regional market and beyond. As a consumer-centric brand, NOVELA's new store concept is conceived after extensive consumer research to curate the best experience for beauty lovers. As if stepping into the serene woods with gentle sunlight streaming through, the clean, minimalist concept store offers shoppers peace of mind and a temporary destress haven. Featured brands found in NOVELA includes Estee Lauder, Lancome, BIOEFFECT, MARVIS, FILORGA and Hibi.

GALYNA™

GALYNA™ challenges the status quo. We promote radical self-acceptance and pragmatic self-care, by empowering you with an ecosystem of scientifically driven, cannabinoid-enhanced products to support your body’s natural Endocannabinoid System.

Beauty Companies

We're a private Spanish company that aims to offer best-in-class cosmetic products to conscious consumers all over the world, oriented to building a leading costumer-centric service with happy, passionate, and tuned in collaborators. Continually evolving to be the company we all want to buy and work for, we're here to build a great culture and a great place to be at.

maple prime

MaplePrime stocks a diverse range of products from brand-name mainstays to emerging products that are just waiting to take the market by storm. We specialize in the latest and most-effective skincare, color, fragrance, body, smilecare, and hair-care products. What started as a small family dream is now growing rapidly thanks to our loyal customer base. We’ve worked hard to earn our reputation. Maple Prime doesn’t just sell beauty products, it sells the tools necessary for people to look and feel their best. Looking and feeling great are the keys to living a more enjoyable life, and that’s the experience we want our customers to have. We want you to have the best experience possible when shopping for beauty products, so please don’t hesitate to contact us. Doesn’t matter if it’s for you, a loved one or a partner, we will help you find the perfect fit.

brazil bronze glow bar

Brazil Bronze Glow Bar was founded in 2002. At this time, spray tanning was virtually unknown to many people. Brazil Bronze was one of the first companies to offer spray tanning and help to make spray tanning the successful business that it is today. In 2007, Joy Romano joined Brazil Bronze as partner and is now the CEO and Director of Product Development. Joy has helped shape the the Brazil Bronze brand and create new Brazil Bronze spray tan products . Joy is very involved with the day-to -day activity of Brazil Bronze Glow Bar and keeps in close communication with all Brazil Bronze spray tan clients and the salons and spas that offer Brazil Bronze spray tans. Brazil Bronze is constantly reinventing the art of the spray tan, safety measures and quality of the Brazil Bronze Spray Tan line. Brazil Bronze created the sculpted tan, Cellulite Annihilator tan, Rejuva tan and Anti-Aging tan. Brazil Bronze is one of the most successful spray tan salons in the country and supply some of the most luxurious salons and spas globally with the highest quality solutions, take home products, equipment and spray tanning certification. We not only a produce spray tanning products. We have tested our products and techniques on many thousands of clients over the last 14 years. Listening to what our clients want and creating our products around feedback and years of experience makes us stand out from the rest. Many other companies simply saw an opportunity to get into the spray tan business without having any real knowledge of the business. Brazil Bronze has been praised by the press over the years. Awarded best-of-the-best spray tan category in Allure magazine for 6 consecutive years and called “The Perfect Tan” by Vogue magazine. In 2011, Brazil Bronze created the spray tan line Tansxl (Tansexual) for Derek Saathoff of A-List NYC reality show. Creating the tanning line was part of Derek's story line in season 2 working along side Brazil Bronze. In 2016 Brazil Bronze created Glo Pro Global—Luxury Spray Tan Specialists. A small business for people who are looking for an affordable business and want to be under the Brazil Bronze umbrella as a mobile or in salon spray tan technician, spray tan instructor and distributor. In 2017, Anthony Citrolo joined Brazil Bronze as partner and Director of Global Development. His goal is to further expand the Brazil Bronze brand worldwide. Brazil Bronze is happy to announce the launch of Brazil Bronze Anti-Aging Spray Tan mist with Kevin Harrington the Original shark from Shark Tank and Mega Entrepreneur. Spray tan safety is #1 at Brazil Bronze. Our proprietary spray tan solutions are water based, made with purified water, the highest quality Eco-Cert approved DHA and infused with organic and natural ingredients. Our solutions have been safety tested in the US, EU and South America. All Brazil Bronze spray tan solutions are Free of peanuts, parabens, phthalate, sulfate and are cruelty free, gluten free and vegan. Quality ingredients are a key factor in the safety of spray tanning solutions. Our products are developed in a grade A pharmaceutical laboratory and all ingredients are non-carcinogenic. Our products have been used on many thousands of clients over the last 14 years with great results. Please feel free to contact us with any questions at info@brazilbronze.com