For over 10 years, Pascal and his team of professionals at APVSA have supported the sales development of winemakers from the major wine producing countries to the Canadian and U.S markets. The Association for the Promotion of Wines and Spirits in North America (APVSA) travels frequently to meet agents in several Canadian provinces and importers and distributors in a number of U.S states to identify, taste and select wines and spirits. The association also writes a monthly column as well as produces video programs to assist both winemakers and agents to better taste, select, negotiate and sell quality wines.