Rodinia Generation

The fashion industry has a problem with overproduction. This is not only translated into devastating environmental impact but also into huge financial losses. The reason is an outdated manufacturing industry, that relies on technology invented before the internet. The fashion manufacturing industry is now ripe for renewal, as old ways are not meeting the needs of today’s fashion brands and consumers. As a result, the industry is struggling and the number of manufacturers in Europe are decreasing. Rodinia Generation was founded by Trine Young, with one goal: Changing the fashion industry for the better. With a strong ambition to drive forward the transformation, from being one of the world’s most polluting industries to becoming a digital and sustainable one. Rodinia has been recognized by industry players, investors and public funding bodies such as Innovationsfonden and has received grants from Horizon2020 among others.

BY MALENE BIRGER

Founded in 2003, By Malene Birger is a brand devoted to the contemporary bohemian – delivering long-lasting investment pieces with a conscious approach. The collections embrace an eclectic vision of Scandinavian minimalism, finding a niche where refined and elevated style meets free-spirited ease. Everything we create must serve an authentic purpose in the curated wardrobe of the By Malene Birger woman. The By Malene Birger design collective is headed by Maja Dixdotter.

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