
Cogent HC, Inc.
Cogent Consulting is a healthcare advisory company focused on identifying and capturing hidden growth opportunities for clients in the pharmaceutical, biotech, and medical device industries.
Cogent's unique approach and proprietary tools ensure that clients realize their full business potential by achieving
- Market transparency
- Business predictability, and
- Organizational alignment
Cogent specializes in strategic market research (both qual and quant), analytics (combining disparate data sources to create market models that enable clients to evaluate growth opportunities, conduct scenario analyses, and determine risk adjusted growth potential), and customer experience (developing ways to personalize customer interactions to create a learning dialogue for both parties). Our work builds internal alignment on strategic priorities and marketing investments that drive top line growth.
We further collaborate with our clients to develop, implement, and evaluate specific commercial programs, helping set realistic targets, project “marketing ROIâ€, and determine breakeven requirements.
Cogent has completed client projects in over 30 countries for diverse therapeutic areas including both primary care and specialty areas. We have extensive experience in the following therapeutic areas: Anti-biotics / Anti-fungals, Cardiovascular Disease, Diabetes, Women’s Health, Gastrointestinal diseases, Hepatitis, Immunological Disorders, Multiple Sclerosis, Oncology, Respiratory and several others – and continue to apply our solutions in new areas.
Past projects ranged from individual product assessments in a single country to multi-country / cross-therapeutic area portfolio analyses.